How to make a QR code for a survey or feedback form

A QR code turns a printed sign into a survey people can answer on their phone, while they still remember the visit. You make the form in the tool you already use, and the code opens it. Here's how to get the link, where to put the code, and how to reuse it next time.

1. Copy your form's link

Google Forms: click Share, or Published once the form is published, then Copy responder link.

Microsoft Forms: choose Collect responses, then Copy link.

Any other survey tool works the same way: copy the link people use to answer.

Check who can answer before you print. In Google Forms, "Limit to 1 response" makes people sign in to a Google Account first. In Microsoft Forms, choose Anyone can respond, not "Only people in my organization". Customers in a shop won't stop to sign in.

2. Make an editable code for it

Make an editable code with a free account and paste the form's link. Next season, make a new survey, paste its link into the same code and save. The printed cards and signs stay the same. A free account includes 2 editable codes.

3. Where to put it, and what to write

Put the code where people have a moment: on the receipt, the table, the counter, the takeout bag or the exit sign at an event. Printable table tents, counter cards and stickers are sized for those spots. Next to it, say what it is and how long it takes:

• "2 questions, 30 seconds. Tell us how we did."
• "Help us plan next year's event: 3 quick questions."

Then keep the promise. If the sign says 2 questions, ask 2. Size the code for where people stand. In the hand it needs at least 1.2 in (3 cm), and on a table 1.8 in (4.5 cm).

4. Compare scans with answers

Your code's page shows how many times it was scanned, by day and by hour. Your form tool shows how many people answered. If many people scan but few answer, the form may be too long, or it may ask people to sign in. Use a different code on each sign, all pointing at the same form, and you'll see which place gets the most scans.

Build a form on ovbq

Without a form tool or website, choose Form on Pro or Business. Each form uses one editable code.

1. Add your business name, introduction and questions. Ask only what you need.
2. Choose daily summaries (the default), emails with answers or no email. Summaries omit typed answers.
3. Keep answers for 1 to 365 days. Add your privacy-policy link for visitors to read.
4. Before printing, scan the code, send a test answer, check the thank-you page and find it in your account. This submits a real answer and may email you. Delete the test answer; sent emails keep their copies.

Read, download as CSV or delete answers on the Answers page. Keep times still apply after pause or plan end. Deletion cannot remove email or CSV copies. Feedback goes to your business; it does not publish a Google review.

About forms · Form rules · How ovbq handles answers.

What we record, and what we don't

When someone scans, we count the scan and note the time, the kind of phone and browser, and the website that sent them, if any. We never record a name, and we don't store IP addresses. When you link a Google Form, Microsoft Form or another outside form tool, answers go to that tool under its privacy policy. Answers to a form built on ovbq are stored by ovbq for the business running it.

Related: What QR code tracking shows · Change a QR code's link · QR codes for restaurants · QR codes for events

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